After 10 years of living and working in Los Angeles, California, Marcy and her boyfriend Andrew decided that the time was right for an adventure and quit their advertising jobs to bike through Southeast Asia in the Spring of 2016. To escape from the intense midday heat of the Vietnamese sun, they found cafes or roadside food stalls to take long breaks from biking. During one of those midday stops, Marcy began a series of sketches that resembled emojis, and somehow the combination of heat and caffeine resulted in an idea - to turn Marcy's paintings into an iPhone sticker app.
A couple of months later, Marcy and Andrew biked into Saigon’s chaotic, traffic filled streets and ended their bike tour of Vietnam. Work on an iPhone sticker app had continued sporadically since it’s inception a couple of months prior, but instead of continuing on the bike tour to Cambodia and Laos, they put the bikes aside for a few months and flew to Bali where they rented a house to focus on 'MarcyMoji' until it was ready for launch.
The next few months were spent working on MarcyMoji every day - with Marcy painting hundreds of emojis, and Andrew writing his first iPhone app.
MarcyMoji was released in November of 2016, and shortly after was featured in an article by Macstories - 'MarcyMoji: A Sticker Tour Around the World'. In March of 2017, it was featured by Apple in their 'Sticker Fight' ad campaign.
A year and a half after it's release, MarcyMoji is still going strong with nearly half a million downloads and new sticker packs being released every month. From the original app which featured around 200 stickers, it now has over 600 and counting.